A woman with long black hair smiling, wearing a white knitted sweater.

Dawn Williams

UGC Creator & Creative Strategist

@Dewdrop_Creative

✉️ HELLO@DEWDROPCREATIVES.COM

  • Asian American Millennial (29 Yrs Old) based out of Rochester, NY
    UGC Creator & Creative Strategist with 3+ years of experience

  • Background in sales, retail, and marketing with strong understanding of consumer behavior

  • Drone Pilot, Cat Mom, and Hybrid Athlete
    Marathon runner (NYC 2025 finisher, training for Chicago 2026) & Naval Reservist Veteran

  • Combines storytelling + consumer psychology to create content that resonates and converts

  • Plans and executes content with a strategy-first approach (hooks, pacing, retention)

  • Experienced in building content that feels native to platform while driving brand goals

Previous Clients

Worked with over 50 Brands and counting!

Logo with stylized white letter 'M' on a black circular background.
Black app icon with the word 'WOKER' in white, stylized text.
Illustration of three trees with the words 'ME Mother Earth' beneath them.
Willowy logo with a stylized 'W' inside a tilted square
Logo with the text 'Mama Natural' in script font with a small leaf accent on the letter 'N'.
A black and white logo featuring stylized mountains and the word 'MARSQUE' beneath them.
Black circular background with the white lowercase letters 'tru' in the center.
Seeking Health logo with a stylized feather in orange and red, and the tagline 'Believe in Better' in red.
Logo for Bruce Sandaly with the tagline 'Be bold, be beautiful, be barefoot' featuring a stylized wave design.
Stylized text reading 'Risqué' in pink cursive font on a light background.
Black circle with the word 'LAVI' in white, stylized text.
Colorful text saying "Miracle Moo" with a small halo above the "M" in "Miracle".
Stylia logo with a pink geometric design resembling hearts and the word "STYLIA" below on a navy background.
A pink line drawing of a droplet above water ripples, with the word "VIZO" in large pink letters and the tagline "Self-Care, Simplified" below.
Fetch Rewards logo with a yellow running dog above the text
Nutra Champs logo with stylized leaf graphic between the words.
Juice Beauty logo with a leaf illustration and the text 'The Organic Solution'.
Text displaying '/kit·sch/' with stylized punctuation
Logo for Nyg's Beauty with stylized letters 'n' and 's' and the word 'BEAUTY' underneath.
I Dew Care logo with the slogan 'Seriously Fun Skincare' in black text on a white background.
Havasu Nutrition logo with colorful bars and text
Text displaying '/kit·sch/' in black on a white background.
Logo for Hair Growth Co with teal paint stroke background
Solid Gold logo with the tagline 'Holistic Pet Nutrition' on a blue background.
Text reading "Bare Babe" with a star in the middle on a brown background.
Logo with a stylized teapot and the word 'wellnesse' in lowercase
Logo of Deep Blue Dive Therapy Inc., featuring a stylized diver's helmet with a helmet, goggles, and breathing gear, in red, white, and blue colors.
Black and white logo with lowercase letters 'ar' and the word 'artnaturals' below, featuring a leaf graphic.
The logo for arlo with stylized hummingbird graphic and lowercase text on dark background.
Minimalist logo with a stylized wave pattern inside a rectangle and the word MORALVE written beneath in modern font.
Black circle with white text that says "dear klairs".
Black background with white text that reads 'no b.s.' above a horizontal line and a white donkey symbol below.

PAID ADS

Organic Ads

In Person Business

SERVICES I OFFER

UGC video scripting,
filming, and editing

  • Concept and script

  • UGC photos*

  • Hook/CTA iterations*

  • Product showcasing & unboxing

  • Testimonials and reviews

  • Demonstrations and tutorials

  • Raw footage*

  • Product-related "tips and tricks"

  • Script-reads

Add Ons

  • Raw footage

  • Hook, CTA, and restructured variations

  • Aspect ratio resizing

  • Done-for-you content

  • Exclusivity

  • Refilms

  • UGC + product photography

Package Bundles

  • AD TESTER #1

    • # concepts

    • # hooks

    • # CTAs

    • # total deliverables

    AD TESTER #2

    • # concepts

    • # hooks

    • # CTAs

    • # total deliverables

Additional Services

A woman with long dark hair looking at a laptop screen in a room with white shelves and books in the background.
EDITING SERVICES
A woman sitting in an airplane seat, looking out the window at the sky and ocean.
CREATIVE STRATEGY
A woman in a white dress and wide-brimmed hat standing on a rocky shore, looking out over calm water with white buildings and hills in the background during sunset.
TRAVEL

Let’s turn your vision into high-performing content.

✉️ HELLO@DEWDROPCREATIVES.COM