Dawn Williams

A woman with long black hair smiling, wearing a white knitted sweater.

Millennial Creator

+Editor
+Creative Strategist

📍Rochester, NY

Previous Clients

Logo with stylized white letter 'M' on a black circular background.
Black app icon with the word 'WOKER' in white, stylized text.
Illustration of three trees with the words 'ME Mother Earth' beneath them.
Willowy logo with a stylized 'W' inside a tilted square
Logo with the text 'Mama Natural' in script font with a small leaf accent on the letter 'N'.
A black and white logo featuring stylized mountains and the word 'MARSQUE' beneath them.
Black circular background with the white lowercase letters 'tru' in the center.
Seeking Health logo with a stylized feather in orange and red, and the tagline 'Believe in Better' in red.
Logo for Bruce Sandaly with the tagline 'Be bold, be beautiful, be barefoot' featuring a stylized wave design.
Stylized text reading 'Risqué' in pink cursive font on a light background.
Black circle with the word 'LAVI' in white, stylized text.
Colorful text saying "Miracle Moo" with a small halo above the "M" in "Miracle".
Stylia logo with a pink geometric design resembling hearts and the word "STYLIA" below on a navy background.
A pink line drawing of a droplet above water ripples, with the word "VIZO" in large pink letters and the tagline "Self-Care, Simplified" below.
Fetch Rewards logo with a yellow running dog above the text
Nutra Champs logo with stylized leaf graphic between the words.
Juice Beauty logo with a leaf illustration and the text 'The Organic Solution'.
Text displaying '/kit·sch/' with stylized punctuation
Logo for Nyg's Beauty with stylized letters 'n' and 's' and the word 'BEAUTY' underneath.
I Dew Care logo with the slogan 'Seriously Fun Skincare' in black text on a white background.
Havasu Nutrition logo with colorful bars and text
Text displaying '/kit·sch/' in black on a white background.
Logo for Hair Growth Co with teal paint stroke background
Solid Gold logo with the tagline 'Holistic Pet Nutrition' on a blue background.
Text reading "Bare Babe" with a star in the middle on a brown background.
Logo with a stylized teapot and the word 'wellnesse' in lowercase
Logo of Deep Blue Dive Therapy Inc., featuring a stylized diver's helmet with a helmet, goggles, and breathing gear, in red, white, and blue colors.
Black and white logo with lowercase letters 'ar' and the word 'artnaturals' below, featuring a leaf graphic.
The logo for arlo with stylized hummingbird graphic and lowercase text on dark background.
Minimalist logo with a stylized wave pattern inside a rectangle and the word MORALVE written beneath in modern font.
Black circle with white text that says "dear klairs".
Black background with white text that reads 'no b.s.' above a horizontal line and a white donkey symbol below.
A woman sitting cross-legged on the floor using a laptop, with printed sheets of paper and a glass of water around her in a minimalist room with white walls and wooden flooring.

WHY CHOOSE ME FOR YOUR SOCIALS?

  • Asian American millennial creator (29) with 2+ years of UGC experience

  • Based in Rochester, NY with access to a variety of filming locations (beaches, hills, cityscape, gyms, scenic trails etc)

  • Specializes in active lifestyle, wellness, tech, and everyday routines that feel real and resonate with viewers

    • Marathon runner (NYC 2025 finisher; training for Chicago 2026)

    • Naval veteran reservist — reliable, punctual, and thrives under deadlines

  • Delivers cinematic, high-quality visuals using iPhone 17 Pro, Canon camera, and drone footage

  • Knowledgeable editing in Adobe Premiere Pro & After Effects for polished, scroll-stopping results

  • Bachelor’s in Business Management with a Professional background in retail, sales, business admin, and marketing
    (giving me an edge in understanding consumer psychology)

  • 50+ brand collaborations across multiple industries

  • Energetic, confident on camera, and quick to adapt to your brand voice

  • Strong grasp of storytelling and conversion-focused content that moves the need

Hey, I’m Dawn! Every piece of content is crafted to feel human, align with your brand, and convert your audience.

PAID DIRECT RESPONSE ADS

Lifestyle

I Gotcha Ball Retriver

OnCloud

Woxer

Bare Babe

Beauty + Skincare

Richgrand

Flowers Atelier

Health+ Wellness

Hair Growth Company

Havasu Nutrition

Koia

DailyDose

Vizo

Dear, Klairs

In Person Business

Breathe Yoga
+ Juice Bar

Seoul Sisters Pocha

New York Apple Associaion

X-Golf Pittsford

SERVICES I OFFER

UGC video scripting,
filming, and editing

  • Concept and script

  • UGC photos*

  • Hook/CTA iterations*

  • Product showcasing & unboxing

  • Testimonials and reviews

  • Demonstrations and tutorials

  • Raw footage*

  • Product-related "tips and tricks"

  • Script-reads

  • Raw footage

  • Hook, CTA, and restructured variations

  • Aspect ratio resizing

  • Done-for-you content

  • Exclusivity

  • Refilms

  • UGC + product photography

Add Ons

  • AD TESTER #1

    • # concepts

    • # hooks

    • # CTAs

    • # total deliverables

    AD TESTER #2

    • # concepts

    • # hooks

    • # CTAs

    • # total deliverables

Package Bundles

Additional Services

A woman with long dark hair looking at a laptop screen in a room with white shelves and books in the background.
A woman sitting in an airplane seat, looking out the window at the sky and ocean.
A woman in a white dress and wide-brimmed hat standing on a rocky shore, looking out over calm water with white buildings and hills in the background during sunset.

The

Process

4-10 business days

A woman with long black hair, wearing a dark blue blouse, is smiling while holding a silver HP laptop in front of a plain white wall.

We’ll start with a quick conversation to understand your vision and goals.

This is where we align on your objectives, creative direction, and what success looks like for your brand.

Connect

A person wearing a beige and multicolored sweater holding a black Canon camera.

Alignment

We’ll review your brief in detail, including required deliverables, content style, timelines, and any key messaging or guidelines.

This ensures everything is clear before creation begins.

A woman with long black hair taking a photo with a camera, wearing a beige knitted sweater, in a bright indoor space with a white wall and a green plant in the background.

Delivery

Once approved, I’ll create and deliver polished, on-brand content within the agreed timeline.

Final assets will be ready for organic use or paid campaigns, depending on your needs..

Close-up of a white satin dress with multiple layered gold and diamond necklaces featuring teardrop-shaped clear stones.
Smiling person with a towel wrapped around their head holding a pink package of eye wrinkle patches.
Gold and blue gemstone necklace with pearl accents on wooden surface, next to gold-colored leaves and chain.
A set of 32 gel nail strips with different designs, including solid dark green, glitter, and floral patterns, displayed in a pink box with text describing the product.
A smiling woman with long black hair holding a bottle of Skin Nutrients dietary supplements labeled Seeking Health.
Bottle of Eight Saints Down to Earth whipped mud gel cleanser among rocks and moss.
A small amber glass bottle labeled 'Klairs Midnight Blue Youth Activating Drop' sitting on a white surface with a shadow of a hand holding a dropper above it.
Skincare products on a wooden surface, including a tube, a spray bottle, and a jar, labeled with 'Madagascar Centella' and other details, with sunlight and shadows.
A woman with dark hair holding a tube of Klairs moisturizer, smiling with blue cream on her cheek in a smiley face shape.
A wrist wearing a rectangular gold and silver two-tone watch with a white face and gold Roman numeral and diamond hour markers.

Let’s turn your vision into high-performing content.